La Masa Empanada vendor had the most affordable price to eat some delicious empanadas at Mexican Fiesta 2024.
By H. Nelson Goodson
Hispanic News Network U.S.A.
August 26, 2024
Milwaukee, Wisconsin - Just in case you missed the three-day Mexican Fiesta 2024 at the Summerfest grounds over the weekend, it was an elaborate display of the Mexican traditional cultural, indigenous crafts from Mexico, Mexican, Tejano and Puerto Rican music and food including complimentary beverage and snack give away by the Goya booth sponsor during the 3-day Fiesta.
The Goya sponsor provided a small cup of Coco water and a pear flavor drink, but no one was allowed to taste both, interested people had a choice to just taste one or the other, then received a free Goya snack. So, people were left wondering how the other tasted. Bad marketing process. You would think, people trying both would boost sales for the Goya products after many Latinos boycotted Goya after its CEO Robert Unanue, a Republican/MAGA who supported Trump in 2020, which Unanue is supporting Trump once again in 2024.
One of the most affordable and delicious food to eat at Mexican Fiesta 2024 was the $5 empanada by La Masa Empanada vendor.
Hispanic News Network U.S.A. (HNNUSA) on Friday posted in social media that El Pilon vendor was selling pinchos for $20 each, the Facebook post went viral, which many attending Mexican Fiesta 2024 began to note, that this year's Mexican Fiesta food vendors had prices ranging from $5 to $24 for food menue items. (Facebook post: https://www.facebook.com/share/p/e42nkDCSxBHKpsrN/)
The nephew of El Pilon vendor posted that Mexican Fiesta 2024 organizers gave them the prices to sell. Vj Coco posted on social media, "a ese precio estaban en todos los establecimeintos y los dio los mismo del festival." (Translation: that was the price used by food vendors, and the festival organizers gave us the prices) Also, Vj Coco says, that El Pilon has been at Fiesta for 20 years. Congrats!
Vendors at Mexican Fiesta were selling beers (16oz) at $10 each, Jarritos were at $4, Micheladas from $16 to $20, tacos at $6 and $7 each, $4 for a paleta, $10 for a corner on a cub, aguas frescas and snow cones at $8 each, and 3 fluatas for $22.
Some vendors say, that the high cost to rent a food or beverage vendor space at Mexican Fiesta 2024 was costly and they had to charge certain prices to gain a profit or break even.
Mexican Fiesta general admission at the gate was $25.
On Sunday, a statewide heat advisory was posted, and at Mexican Fiesta 2024 in Milwaukee, the weather around 5:30 p.m. was at 88°, felt like 95° with humid conditions.
For those in a budget, start saving your centavos (pennies) for next year's Fiesta, in order to afford the food, beer, pinchos and etc...
Video: Mexican Fiesta 2024 parade on Sunday, August 25th at the Summerfest grounds: https://youtu.be/PbfcAP8287s
In 2023, the Wisconsin Hispanic Scholarship Foundation, Inc. (WHSF) 990 IRS filing reported that in 2022, the non-profit organization had $2.723,281 in revenues, $2,408,102 in expenses and $315,179 net income.
In 2022, the WHSF 990 IRS filing reported that in 2021, it had $2,573,048 in revenue, $1,732,525 in expenses and $840,522 net income. It also reported that at least 113,000 attended Mexican Fiesta with an economic impact of $8,612,721 for the City including nearly $500K in local and State taxes, which a study from the University of Wisconsin-Whitewater released on April 22, 2014 reported the total economic impact of ethnic festivals in Milwaukee.
In 2021, the WHSF 990 IRS filing reported that in 2020, it had $126,018 in revenue, $314,735 in expenses and -$188,171 in net income.
In 2020, the WHSF 990 IRS filing reported that in 2019, it had $1,792,323 in revenue, $1,696,105 in expenses and $96,218 in net income.
WHSF 990's IRS filing tax forms from 2001 to 2023 for Wisconsin Hispanic Scholarship Foundation, Inc. at link: https://tinyurl.com/4x6h53mn
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