The 3-day Mexican Fiesta in 2023 celebrated 50 years of cultural tradition, Mexican artisan crafts and goods, food and Mexican/Tejano music venue in the City of Milwaukee and had an estimated economic impact of more that $22M in Milwaukee.
By H. Nelson Goodson
Hispanic News Network U.S.A.
January 21, 2024
Milwaukee, Wisconsin - The 3-day Mexican Fiesta on late August has become an economic boost for the City of Milwaukee in late August at the Summerfest grounds operated by Milwaukee World Festival, Inc., attracting more than 110,000 festival goers on the weekend at the Henry Maier Festival Park.
In 2023, an estimated of more than $22M was spent in the Milwaukee area during the 3-day Mexican Fiesta by attendees. Which is a conservative estimate compared to Visit Milwaukee's reported estimate for the Republican National Convention in Milwaukee for 2024, that 45,000 convention attendees are expected to converge in the City for the 3-day political event with an estimated economic impact of $200M for the City.
WHSF/Mexican Fiesta reported that it has awarded up to $2M in scholarships to college/university bound students including organizations and sororities.
Mexican Fiesta has two categories to award scholarships, Honors Awards range from $100 to $2,000, and General Awards range from $250 to $1,000.
In April 25, 2022, Teresa Mercado, the Mexican Fiesta executive director confirmed that the WHSF and Mexican Fiesta award about $50,000 per year, the bizjournals dot com reported.
The WHSF 990 IRS filings don't specifically identify or report the total scholarship awards per year to qualified students. However each year, the names of the scholarship recipients are posted on its 3-day Mexican Fiesta entertainment and events schedule, but no award amount is made available.
The WHSF posting of recipients in its 3-day Mexican Fiesta schedule also identify LULAC Councils 342, 343 and 333 for their support and contributions.
In 2014, WHSF/Mexican Fiesta and LULAC National Scholarship Fund (LNSF) that is administered by the LULAC National Educational Service Centers, Inc. which awards matching scholarships began to award scholarships to DACA registered students after Hispanic News Network U.S.A. (HNNUSA) reported in 2013 that for years, undocumented students were excluded from applying for scholarships at WHSF. Those students who are still not allowed to apply for scholarships at WHSF/Mexican Fiesta and LNSF include undocumented students in Wisconsin who don't register as DACA students for fear of being placed on a registered national list that could be used for the purpose to deport identified undocumented students by an administration of a hostile presidential candidate who was elected with the premise to end DACA.
In 2023, the Wisconsin Hispanic Scholarship Foundation, Inc. (WHSF) 990 IRS filing reported that in 2022, the non-profit organization had $2.723,281 in revenues, $2,408,102 in expenses and $315,179 net income.
In 2022, the WHSF 990 IRS filing reported that in 2021, it had $2,573,048 in revenue, $1,732,525 in expenses and $840,522 net income. It also reported that at least 113,000 attended Mexican Fiesta with an economic impact of $8,612,721 for the City including nearly $500K in local and State taxes, which a study from the University of Wisconsin-Whitewater released on April 22, 2014 reported the total economic impact of ethnic festivals in Milwaukee.
In 2021, the WHSF 990 IRS filing reported that in 2020, it had $126,018 in revenue, $314,735 in expenses and -$188,171 in net income.
In 2020, the WHSF 990 IRS filing reported that in 2019, it had $1,792,323 in revenue, $1,696,105 in expenses and $96,218 in net income.
WHSF 990's IRS filing tax forms from 2001 to 2023 for Wisconsin Hispanic Scholarship Foundation https://tinyurl.com/4x6h53mn
Hispanic News Network U.S.A. (HNNUSA)
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