Apparently, the H-D 120th Anniversary outdoor concerts at Veterans Park is not reaching its estimated goal of more than 175,000 attendees, according to sources.
By H. Nelson Goodson
Hispanic News Network U.S.A.
July 10, 2023
Milwaukee, Wisconsin - The Harley-Davidson 120th Anniversary organizers are experiencing a low turnout in pre-sale tickets for scheduled outdoor concerts at Veterans Park, according to sources. The 120th Anniversary events continues to book music venues attracted to traditional White H-D motorcycle riders, groups and enthusiasts has not crossed over to attract a majority of Latino and Black H-D riders for the last decade.
The H-D Motorcycle company has been struggling to survive against competition from other motorcycle makers. H-D sales report April 2023: https://tinyurl.com/ssnk2sv9
The H-D 115th Anniversary, an estimated 150,000 motorcycle riding attendees were reported to have contributed more than $95M of an economic boost to the Milwaukee metropolitan area in Milwaukee County, according to Roadapart dot com.
In the H-D 110th Anniversary, at least 100,000 H-D riders made it to the motorcycle events in Milwaukee, the Roadapart dot com reported.
In the H-D 105th Anniversary, an estimated 125,000 H-D riders attended the motorcycle festivities in Milwaukee, the Motorcycle dot com reported.
In the H-D 100th Anniversary, an estimated 200,000 H-D riding attendees were in Milwaukee and 150,000 were handed out free for the H-D Elton John outdoor concert, the Milwaukee Journal Sentinel reported.
This Year, the H-D 120th Anniversary will take place in Milwaukee from July 13 - 16, 2023.
Most Milwaukee County H-D Motorcycle dealerships during the 4-day H-D Anniversary run will have ongoing music entertainment, food, beer and vendors at their local dealerships including the Milwaukee H-D Museum on W. Canal and S. 6 Streets in the Southside of Milwaukee where the predominately Latino/Hispanic community resides.
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