A Wisconsin local Bernie supporter created a GoFundMe to raise at least $2,200 funds to place "Medicare For All" billboard advertising for several weeks from March 11 to the April 7, 2020 Presidential Primary Election in Wisconsin, according to the LAMAR website advertising pricing, it would cost between $2,200 to $7,500 for four weeks in the Milwaukee area, but it turned out, the price to advertise with LAMAR skyrocketed to $26,000 to $45,000 depending to the proximity of the Milwaukee downtown area where the Democratic National Convention (DNC) will take place in July 2020, which is called political pricing gouging. The Bernie supporter GoFundMe received $2,350 by donors.
By H. Nelson Goodson
Hispanic News Network U.S.A.
March 6, 2020
Milwaukee, Wisconsin - Price gouging by LAMAR advertising exposed by Amy Thomas, a Bernie 'Medicare For All' supporter who created a GoFundMe to raise donations to place several Bernie billboard advertising for Medicare For All with LAMAR who operates billboard digital and print advertising in the Milwaukee area and Wisconsin. As it turned out, Thomas has decided to contract with LAMAR to place a Bernie Medicare For All billboard advertising closer to the Wisconsin-Illinois border, since it would be at as lower price instead of actually paying between $20,000 to $45,000 for four weeks in the proximity of the Milwaukee downtown area where the DNC will take place in July. But, Thomas wants to place the Bernie Medicare For All billboard advertising three months before the DNC takes place in Milwaukee.
The LAMAR website current price to advertising in the proximity of the Milwaukee downtown area before the DNC 2020 is between $2,200 to $7,500 for four weeks in the Milwaukee area, but since it's a Bernie political ad, the price to advertise between March to April skyrocketed, according to Thomas, who actually posted on her Facebook account that she reached out to Milwaukee Mayor Tom Barrett to let him know of the LAMAR price gouging.
Thomas added an update in her GoFundMe that, "I am signing a contract this afternoon to move forward on one near the Wisconsin, Illinois border--- Between Chicago and Milwaukee. It will run for a total of 4 weeks, March 11 - April 7th."
"The cost will be $1,400. I am also looking for a second location in Green Bay for one week leading up to April 7th."
Thomas also posted yesterday in her Facebook account, "When I posted my billboard fundraiser my goal was to post the billboard in Milwaukee county. My goal was two weeks. $2400 was the going rate on their website and the similar cost for the exact same billboard in South Carolina and in Ohio."
"Unfortunately, because businesses can do whatever the hell they want, they have decided two weeks would cost over $20,000. I have gone back and fourth with them, contacted local news stations and reached out to Mayor Barrett.
"Due to this nonsense, I am moving the billboards outside of the city to less expensive locations.
"I will have one near the Wisconsin and Illinois border, just between Chicago and Milwaukee. It will be up for four weeks. I will also have one up in Green Bay for the week leading up to our primary on April 7th.
"I am attaching the email from Lamar stating the reason they are price gouging me," Thomas wrote.
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